A good post about promoting self-published books was just passed on to me, and I think it is one of the more useful of the large number of such posts that are out there. The post is an article that contains a list of thirty pieces of advice, but I am not going to go into all thirty of them, just the ones that jumped out at me.
The number one piece of advice is to set up an author website, and I could not agree more. Promoting through Facebook and Google+ is creating content for other people. Creating your own website and allowing Google to bring people to you is creating content for yourself, and that has to be better.
Hopefully the website will become good enough, and will be updated often enough, that it will be the first place people will go to when they want information on you and your work. I am already following the advice to have my own site, and I have many of the pages that are recommended, but not yet an author bio or contact info, including email and social media. Getting those two pages up and running just went onto my to-do list. My site is based around a blog, which is the article’s second piece of advice. As the article says, a blog is a great way to communicate with your audience.
Something the article recommends, but which I had never heard of before, is offering free copies to Amazon “Top Reviewers”. The article says to:
Reach out to Amazon users with a “Top Reviewer” badge who’ve reviewed books similar to yours. They’ve proven themselves to be experienced reviewers so they know what makes a good review, they’re willing to take the time to write a truly helpful review, and they will likely have a quick turnaround on reading and reviewing.
Another idea, which I am already doing, is to put together a book trailer. I’m working on my site right now, and the damn links keep changing, so I will link to my post about how I have created a book trailer as soon as that is all worked out.
Another thing suggested in the article is to take part in book cover contests. Again, this is an idea that was completely new to me. I am quite proud of some of the spaceship covers I have created, and I will investigate how easy it is to enter such contests. The sites the article recommends are, 50 Books, AuthorsDB, and The Book Designer.
Out of thirty suggestions only four or five really resonated with me, but that probably says more about me, and my lack of time, than it does about how useful the article is. I’m sure different readers will be attracted to different pieces of advice to me.
So, my to-do list just grew by a few items after reading the article, now I just have to actually get round to doing some of this stuff.
Galaxy Dog (Dark Galaxy) Start Reading the Dark Galaxy Trilogy
The first book in the Dark Galaxy Trilogy, always the best place to start, is Galaxy Dog. It’s a little more old-school and fun than a lot of the sci-fi that is around at the moment. It has spaceships, robots, battles, and brave warriors rebelling against an evil empire. Click the book cover and go to the storefront you prefer to buy it now, or follow this link.
This is a universal book link (UBL) and you will be greeted with a page displaying all the places the book is available online. Just select the storefront you prefer and, if you want, also make this your default bookseller. From then on, every time you click a UBL you will be taken directly to the book you are interested in, on the storefront you prefer. The UBL even allows you to go to the Amazon store that matches your region.