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Ghost in the Machine

Ghost in the Machine

Shintoists believe that everything, even the universe itself, has a soul or spirit. A modern expression of this belief is the way every Japanese company and institution creates a cute mascot for themselves. The mascot of Sato Pharmaceutical, for example, is an elephant to symbolize a long life. According to Nippaku, an interesting element of this animism is that it is not just animals and elements that have a soul, artificial objects can obtain a soul, too.